Audi e-tron Concept

By the year 2020, Audi hopes to be the "leading premium seller of electric vehicles," Franciscus van Meel, the automaker's manager for electric mobility, told AutoWeek during a recent technical workshop at the company's headquarters in Ingolstadt, Germany. In addition to launching a number of hybrid vehicles (including the A8 and Q5) over the next few years, Audi plans to debut a plug-in hybrid in 2014.

Exactly what sort of plug-in hybrid we'll actually see hasn't been disclosed just yet, but the whole business is part of Audi's e-tron division – the folks that gave us beauties like the R8-based e-tron supercar (pictured above) that debuted at the 2009 Frankfurt Motor Show.

Furthermore, Audi's board member for technology, Michael Dick, says that by 2020, he wants to see the automaker's internal combustion engines improve efficiency by 30 percent, with 5 percent of the brand's lineup to be purely electric. That's a tall order, indeed, but with parent company Volkswagen AG aiming to be the number one producer of hybrid and electric cars before the end of the next decade, the four-ringed automaker's quest for electrification isn't as far-fetched as you might think.